How To Create an Instagrammable Space For Your Business
Creating "Instagrammable" spaces is changing how businesses design their interiors, booths, and pop-up events. Since 1 billion people use social media every month, creating a 'grammable space can be a huge boost to your business.
25% of users interact with brands more than any other social media channel and 75% of users take action after seeing a photo. Here are some tips on how to create your own Instagrammable space:
Create an experience People would rather share photos and videos of experiences than objects. For example:
If you own a booth or pop-up store, spend part of the day making the products in the store or in the window, whether that be arranging flowers or actually building a product. It's not only visual, but lets your customer get a sense of what goes into your work. These moments are what people want to share on Instagram.
Pick a Color
Choose a color that makes the space pop! Your products should compliment this color and reflect your brand
Create Patterns Create a cool background, like a feature wall, for selfies. Patterned wallpaper, custom wall decals, or fun phrases are great if you're on a budget - make sure to put your Instagram handle on the wall so people can tag/find you!
Tip: You can arrange your products on the wall so that they become a pattern that people would love to take a selfie with.
Phrases: Whether it's a feel-good or funny quote, Instagram loves a great message. Some creative ways to display your phrases are:
Wall or floor decals
on a selfie wall
packaging, labels, stickers
Do you need help creating an Instagrammable space in your business? Call Adolfson Interior Design at (651) 468-6208 or email firstname.lastname@example.org.